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Ads bringing results



ATLANTA

More than twice as many people called a toll- free number to help them quit smoking the week after the launch of a $54 million ad campaign that shows graphic images of diseased smokers, federal health offi cials said.

Calls to 1- 800- QUITNOW totaled more than 33,000 the first week of the ad campaign. The phone line received less than 14,500 calls the week before.

It was the highest call volume ever seen in the seven-year history of the federally sponsored quit line, which routes callers to counseling and information about how to quit smoking.

Meanwhile, clicks to the www.smokefree.gov website, another government smoking cessation service, rose from about 20,000 to about 66,000. Those were the largest jumps in traffic that the phone line and website had ever seen.

The Centers for Disease Control and Prevention 12-week ad campaign on March 19.



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