Apple nodded to several up-and-coming technology trends, unveiling a new “smart” home speaker and device features touching on virtual reality, online privacy and a form of artificial intelligence called machine learning.
The speaker unveiled this week is similar to devices from rivals, some of which have been on the market for years. Like the Amazon Echo and Google Home, Apple’s HomePod speaker will play music while also helping people to manage their lives and homes. Siri will be voice activated to respond to requests for information and other help around the house.
It is Apple’s first new device since the company launched its smartwatch in April 2015.
The speaker will sell for about $350 in December in the U.S., U.K. and Australia. Amazon sells the main version of the Echo for $180; Google’s Home speaker goes for $130.
The Echo, released in 2015, and Google Home, released last year, were the first entrants in a promising market. The research firm eMarketer says than 35 million people in the U.S. are expected to use a voice-activated speaker at least once a month this year, more than double its estimate from last year.
REAL WITH VR
New iMacs unveiled this week at Apple’s annual conference for software programmers are getting better displays and graphics capabilities. Apple said that makes the Mac a great platform for development virtual-reality “experiences.”
But Apple is late to the game on VR. Samsung and Google already have VR systems centered on their smartphones. Facebook, HTC and Sony have highend VR systems, too.
Virtual reality has been described as the next big thing for decades. But so far, interest has been strongest among gamers, developers and hardware makers rather than everyday users.
Apple’s entry into the market could change this. Its entry into digital-music sales with iTunes, and into the smartphone market with the iPhone, upended those industries and gave them mass appeal.
New features coming to iPhones and iPads include messages that sync to Apple servers in the cloud. These devices will only keep the most recent messages in local storage.
For photos, Apple is turning to a “high efficiency” format to replace the widely used JPEG standard.
Although the format is not exclusive to Apple, it’s not yet clear how well the photos will work with non- Apple software and devices, which mostly use JPEG.
Apple is also bringing the ability to send money to friends or other people through its payment service, Apple Pay. So far, the service has limited payments to purchases of products and services from companies and other organizations.
The free software update for mobile devices, iOS 11, is expected in September, when Apple typically releases new iPhones.
Apple CEO Tim Cook unveiled the latest operating system for Mac computers. Called High Sierra, it recognizes more faces automatically, which should make it easier to organize photos, and will offer more photo editing tools.
Safari, Apple’s web browser, seeks to make users’ online experience smoother and less annoying. It will allow users to automatically block autoplay videos by detecting videos that shouldn’t be playing when you open a webpage to read an article, for example.
The browser’s new “intelligent tracking prevention,” meanwhile, will use machine learning to identify and block digital-ad trackers in order to keep advertisers from following and profiling users. It will not block the ads themselves, though.
WATCH THE WATCH
Apple is also updating the operating software for its Apple Watch, including new watch faces, more personalized alerts that use machine learning to tailor information to you based on your routines and tastes.
It also enhanced its workout app to, for instance, support high intensity interval training. It will also be possible to exchange data between gym equipment and the watch.
In a nod to Amazon streaming fans, Apple is also bringing Amazon Prime to its Apple TV app.