Account executive Beth Wright was named in November as the new general sales manager for the radio market by Forcht Broadcasting Whitesburg. She will lead sales and marketing efforts for WXKQ 103.9 FM The Bulldog and WTCW 920 AM and 95.1 FM Real Country in Whitesburg. She served as the account executive for the stations for more than eight years. In 2017, she was honored for being one of the top radio account executives for Forcht Broadcasting.
As the new general sales manager for WXKQ and WTCW, Wright will continue her work with local partners and clients to ensure their business story is shared with listeners both on-air and through the stations’ digital experiences. She will take a more active role in her new position in setting sales budgets and priorities for each month and year at Forcht Broadcasting Whitesburg.
WXKQ and WTCW general manager Kevin Day is excited to see Beth Wright take the lead in his stations’ sales and marketing department. “Beth has been an asset to The Bulldog and Real Country since she first joined our team. Her strong work ethic, passion for our mountain community, and knowledge of what local businesses need to grow made her my choice for general sales manager. The time was right for Beth to take more responsibilities at our stations, and I can’t wait to see what success she enjoys in her new role,” said Day.
Forcht Broadcasting President/CEO Mike Tarter applauded Day’s announcement naming Wright as the Whitesburg market’s general sales manager. “Beth has earned her promotion to general sales manager. She is smart, capable, community-minded, and reliable, and we know the future is bright for Beth and the Letcher County business community. I am excited for Beth and her family and our Whitesburg radio market,” noted Tarter.
She is married to Mike Wright, and they have one son, Jayden. She and her family live in the Haymond community of Letcher County. Upon being asked to assume the role of general sales manager, Wright said, “I would like to thank Forcht Broadcasting for this opportunity, and I look forward to continuing to grow as a sales manager.”
The WXKQ and WTCW radio staff includes general manager and program director Kevin Day, WXKQ Swap Shop host and operations associate Bob Scott, and general sales manager Beth Wright.
Forcht Broadcasting is a Kentucky-based radio group with 25 radio stations in nine markets in Kentucky, Indiana, and Illinois. You can visit all the Forcht Broadcasting radio stations at forchtbroadcasting.com.