Attorney General Jack Conway and his Keep Kentucky Kids Safe partners have announced the start of their annual prescription drug abuse prevention public service announcement (PSA) contest for Kentucky middle and high school students. The competition is part of Attorney General Conway’s statewide public awareness initiative to warn Kentucky kids about the dangers of misusing prescription drugs.
“Education is an integral part of our strategy to combat prescription drug abuse in Kentucky,” Attorney General Conway said. “Our annual PSA competition provides students the opportunity to produce creative and informative public awareness videos that are used to alert all Kentuckians to the heavy toll that prescription drug abuse is taking on families across the Commonwealth. My hope is that through our Keep Kentucky Kids Safe initiative, we can save future generations from the deadly consequences of prescription pill abuse.”
Attorney General Conway’s video PSA competition is held in partnership with the Kentucky Office of Drug Control Policy, the Kentucky Pharmacists Association (KPhA), the National Association of Drug Diversion Investigators (NADDI), Operation UNITE, and concerned parents Dr. Karen Shay and Mike Donta, who have both lost children to prescription drug abuse.
As part of the competition, Kentucky middle and high school students produce a 30-second video that shows the risks of prescription drug abuse. The firstplace winner will receive an Apple iPad donated by NADDI. The runner- up will receive a $100 Amazon.com gift card donated by the Kentucky Pharmacists Association.
“This contest is a great way to teach the next generation to think about ways to curb this epidemic,” said Robert McFalls, KPhA Executive Director/CEO. “Many of our members volunteer to educate the public about the dangers of prescription drug abuse and counsel patients on correct usage of the medications. This contest allows KPhA an additional avenue to promote safe prescription drug use.”
The deadline for submitting a video is Dec. 8. Winners will be announced on Dec. 15.
Students may find out how to submit a video by visiting Attorney General Conway’s prescription drug abuse prevention page at ag.ky.gov/ rxabuse.
Last year’s winning video was produced by a group of students from Calloway County High School. The video is available for viewing on the Office of the Attorney General’s You- Tube page at youtu. be/5DrcDsZOFkg.
Winning videos are posted on the Attorney General’s website and distributed to television stations across the Commonwealth by the Kentucky Offi ce of Drug Control Policy.