The Mountain Eagle will publish one day early next week to give its readers early access to local “Black Friday” advertisements.
Instead of being on newsstands and online Wednesday morning, both editions will appear on Tuesday morning. As a result, deadlines for display advertising, classified advertising and news will also be moved up one day.
Persons wishing more information on the early deadline — or to advertise in the popular Black Friday edition — may call The Eagle offices at 633-2252.
The day-after-Thanksgiving retail bonanza affectionately dubbed Black Friday is always a major event for newspapers, says David Chavern, president and CEO of Newspaper Association of America.
“Readers look forward to the arrival of the ‘Thanksgiving edition’ of their local newspaper, stuffed with advertisements for the best retail sales, deals and coupons,” said Chavern. “While many shoppers have expanded their media consumption to embrace digital and mobile formats, the local newspaper — in print and digital form — remains unrivaled when it comes to providing discounts, coupons and information on deals being offered at retailers in local communities.”
Chavern said that while online shopping will be strong this year, the reality is that most purchases still occur at physical stores, making the print coupon a mainstay for shoppers. Sixty-three percent of consumers rate newspapers’ Black Friday editions as ‘ The Ultimate Holiday Shopping Guide’ because they focus on local offerings, he said.
“Consumers want to be connected to their local retailers, especially during the holidays,” Chavern said. “Forty percent of consumers say they will seek out small businesses, just to support their community.”