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Facebook will begin blocking ad blockers



Facebook is blocking ad blockers on the desktop version of its service, saying well-made, relevant ads can be “useful.”

At the same time, the world’s biggest social media company says it is giving users easier ways to decide what types of ads they want to see — unless, of course, the answer is “none.”

Ad blockers filter out ads by refusing to display page images and other elements that originated with a known ad server. But Facebook has found a way around this. The desktop version of Facebook will now show users ads even if they have ad blockers installed.

The changes don’t affect the mobile Facebook app, which brings in the bulk of the company’s advertising revenue. As with most new Facebook features, the changes are being rolled out to users over time, so some people might see it before others.

In the most recent quarter, Facebook made $6.24 billion in advertising revenue, an increase of 63 percent from a year earlier. Mobile advertising (which is not affected by the changes) accounted for 84 percent of this. (AP)



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