A “Farmacy” program sponsored by Mountain Comprehensive Health Corporation is boosting sales at the Whitesburg/Letcher County Farmers Market.
The Farmers Market opened June 25 in the free city parking lot near the Letcher County Veterans Memorial Museum. Janet Kincer, market manager, said $5,572 in Farmacy prescriptions benefiting 102 families were exchanged for wooden coins to spend at the farmers market.
Although not all wooden tokens were spent, Kincer said Farmacy sales attributed to 80 percent of the farmers market’s total sales on Saturday. The farmers market made as much money Saturday as it did for the entire 2013 market season.
Patients who meet federal poverty guidelines and are diagnosed with hypertension, obesity or diabetes may be eligible for produce vouchers. Patients diagnosed with Type 1 diabetes and patients who are pregnant qualify.
Valerie Horn, market co-chair, said hopes to see more citizens take part in the farmers market. This week was to mark the first Wednesday of the season that the farmers market is open from 3 to 7 p.m.
Also set to begin June 29 is a special “walking program” designed to encourage physical activity. Under the program, people who park at the Whitesburg Municipal Swimming Pool and walk with a market representative to downtown will be given money to spend at the farmers market.
Those planning to walk to the farmers market will meet at 5 p.m. on Wednesdays and 10 a.m. on Saturdays at the swimming pool parking lot. Participants will receive $5 on Wednesdays and $10 on Saturdays.