Since 1992, Food City has conducted its annual campaign to raise funds for local non-profit hunger relief organizations. The holiday promotion, entitled Race Against Hunger, is cosponsored by Miller Brewing Company and Kellogg’s.
“Hunger is a serious problem throughout our region. Food City and our co-sponsors are proud to be a part of the Race Against Hunger,” says Steve Smith, Food City’s president and chief executive officer.
Throughh Dec. 7, $1, $3, and $5 scan-able cards will be available at each Food City checkout. Customers wishing to make a donation select the desired dollar amount and it is added to their grocery bill. All proceeds will benefit hunger relief and charitable organizations in this region.
With every dollar contribution made using their Food City ValuCard, customers are also electronically entered for a chance to win their choice of a season of racing at Bristol Motor Speedway or a $2,500 contribution made to their favorite charity. Collection canisters will also be available at each register.
“Million of Americans need food assistance each year. The Food City Race Against Hunger campaign is one way we can help those in need right here in our own area,” adds Ron Bonacci, vice president of marketing for Food City.
“Last year, the program was a huge success, raising over $360,000. With the support of our loyal customers and associates, we hope to raise even more funds to aide with this vital need,” said Smith.