Since 1992, Food City has conducted its annual campaign to raise funds for local non-profit hunger relief organizations. The holiday promotion, Race Against Hunger, is co-sponsored by Kellogg’s.
“ Hunger is a serious problem throughout our region. Food City and our co-sponsors are proud to be a part of the Race Against Hunger,” said Food City President and CEO Steve Smith.
Beginning Oct. 29 and continuing through Dec. 9, $1, $3, and $5 scanable cards will be available at Food City locations. To make a donation, customers will select the amount and it will be added to their grocery bills. All proceeds will benefit hunger relief and charitable organizations in the region.
Customers will also be entered for a chance to win a season of racing at Bristol Motor Speedway or a $2,500 contribution to their favorite charity. Collection canisters will also be available at each register.
“Millions of Americans need food assistance each year. The Food City Race Against Hunger campaign is one way we can help those in need right here in our own area,” said Ron Bonacci, Food City vice president of marketing.
“Last year the program was a huge success, raising over $406,000. With the support of our loyal customers and associates, we hope to raise even more funds to aid with this vital need,” said Smith.