The Food City Treasure Hunt, which features a new format, will kick off Oct. 23 and continue through Dec. 17.
“The Food City Treasure Hunt is one of our most popular contests and we’re excited to bring it back with an exciting new concept,” said Steven C. Smith, Food City president and chief executive officer. “We look forward to hosting our finalists at the gala event and giving away some great cash prizes.”
Food City shoppers who use their ValuCard to purchase 10 or more exclusive brand items in a single transaction will receive a special receipt with a large alphabetical letter imprinted at the bottom. A different letter will print each week for eight weeks, spelling the word “treasure”. Shoppers must collect all eight letters to qualify for the contest. Participating brands include Food City Fresh, Food Club, Paws, Top Care, Terry’s, Kern’s, Moore’s, Valu Time, Lay’s, Kay’s, World Classics, Rosario’s, Full Circle, Domestix, Electrix, Academix, Easyclix, and Bistro Deli Classics.
Thirty finalists will be chosen from each of three geographic areas to attend a special Holiday Treasure Hunt Gala. Separate events will be held for each of the three areas. At each event, one grand-prize winner selected to receive $5,000, one first-prize winner will receive $3,000, one secondprize winner will receive $1,000 and the remaining finalists will receive either a $50 Food City Gift Card or a gift basket.
The contest is open to residents of Tennessee, Kentucky, Virginia, North Carolina or West Virginia, 18 years or older at the time of entry. No purchase is necessary. Some restrictions apply. See participating Food City locations for the official rules and regulations.