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‘Hearts for Haiti’ campaign kicks off



Pikeville Medical Center, Pikeville College and East Kentucky Broadcasting are cosponsoring a “Hearts for Haiti” campaign to raise money for relief efforts in Haiti.

The “Hearts for Haiti” campaign began February 1 with donation containers located throughout the region at area businesses, and will conclude with a radiothon on Sunday, February 14, at Pikeville Medical Center from noon to 4 p.m. on the stations of East Kentucky Broadcasting.

“We have all seen the images of the devastation in Haiti,” said Walter E. May, president and chief executive officer at Pikeville Medical Center. “I feel that our partnership with the college and East Kentucky Broadcasting will allow us to do our part in helping the Haitian people as they try to pick up the pieces and rebuild their lives.”

Officials estimate more than 200,000 people are dead following a 7.0-magnitude earthquake on January 12.

Former Governor Paul Patton, president of Pikeville College, said eastern Kentucky residents know firsthand the importance of helping neighbors during a disaster.

“Although the floods we’ve experienced in eastern Kentucky are not of the same magnitude of what’s happened in Haiti, those experiences have demonstrated to us the importance of helping the victims of a disaster during their times of need,” Patton said.“This effort will, in a very small way, provide through the American Red Cross relief for some of the people in Haiti, just as the American Red Cross has helped the people of eastern Kentucky during our times of disaster.”

Keith Casebolt, President of East Kentucky Broadcasting, said local businesses, and church and civic organizations have been receptive to the “Hearts for Haiti” campaign.

“We all feel compelled to do something,” he said. “The images are heartbreaking, and the Haitian people will need aid for many months and years to come. I want to encourage everyone to open their hearts and give to this worthwhile cause.”

All money raised from the campaign will benefit the efforts of the American Red Cross in the country.


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