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Quick Cuts: Fast facts on coupons



 

 

Asa Candler

MAXIMIZE YOUR SAVINGS

1. Organize coupons in a binder or accordion file. Separate into categories according to item type and arrange by expiration date.

2. Go online. Manufacturer Web sites offer deals for $1 or more off. Discussion boards at sites including HotCouponWorld.com and AFullCup.com have members sharing links to printable Internet coupons.

3. Buy multiple copies of the Sunday newspaper to get extra coupon inserts.

4. Consider using the $1 trial membership at TheGroceryGame.com to learn how to combine coupon use with store sales.

5. Take advantage of triple coupon promotions at grocery stores.

COUPON STATS

86 percent of Americans use coupons. 80 percent of manufacturer’s coupons are distributed through newspapers. Shoppers saved about $2.6 billion in 2007 with manufacturer’s coupons. Coupon users report an average savings of 11.5 percent each trip. Manufacturers offered approximately $330 billion in coupon savings in 2006.

HISTORY OF COUPONS

1894: Coupons are born. Asa Candler, the druggist who bought the formula for Coca-Cola for $2,300, gives out handwritten tickets for a free glass of his new fountain drink.

1895: C.W. Post distributes the first grocery coupon worth 1 cent toward his new product: Grape Nuts.

1930s: Coupons become a staple in American households because of the Depression.

1940s: Supermarkets sprout across the country and continue the coupon tradition that began in neighborhood groceries.

1957: The Nielsen Coupon Clearing House becomes the first business devoted to coupon redemption. Coupons have created a new industry.

1965: One-half of Americans are coupon users.

1975: More than 65 percent of American households clip coupons.

COUPON TIPS ONLINE

To learn more on how to use coupons to save money, visit these Web sites:

Hot Coupon World (www.hotcouponworld.com)
A Full Cup (www.afullcup.com)
Coupon Mom (www.couponmom.com)

SOURCES: THE PROMOTION MARKETING ASSOCIATION (PMA) COUPON COUNCIL, THE COCA-COLA CO.


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