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School Bucks Program begins



As students across Kentucky, Virginia and Tennessee head back to school, Food City has geared up for the kick-off of its School Bucks Program.

“ We’re committed to giving back to the communities we operate in and we take the education of our youth very seriously,” said Steven C. Smith, Food City president and chief executive officer. “Our Food City School Bucks Program is an easy, cost effective way for area schools to gain the dollars needed to purchase vital educational equipment and tools”.

The 2011- 2012 Food City School Bucks program began Sept. 11 and will continue through April 22. Area students are supplied with a bar-coded number to provide to their friends and family members. When scanned during the initial checkout process, the barcode alerts the system of the corresponding school to credit with the purchases from that point forward, making points collection quick and easy.

For every $10 in Food City Exclusive Brand purchases, the designated school receives 1 point towards its School Buck rewards. Participating brands include Food City, Food Club, Full Circle, Paws, ValuTime, Top Care, Rosario’s, Bistro Deli Classics, Academix, Domestix, Electrix, Easy Clix and World Classics products, as well as Kay’s Ice Cream, Terry’s Snacks, Lay’s Meats, Moore’s and Kern’s Bread & Cakes products.

Food City has pledged a total of $600,000 in contributions for the upcoming school year. The amount awarded each school will be based upon the percentage of total purchases made by the customers assigned to that school. Schools can monitor their progress on the Food City website, which will include quarterly updates.

For more information about this program or how to participate, contact a local school, visit www.foodcity.com or contact Food City School Bucks Coordinator Lisa Johnson at 1-800-232- 0174 or johnson1@foodcity.com.



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